Bread Financial Holdings (BFH) Stock
$101.31
+2.37% Close Oct 15
Open interactive chartBFH stock price today
- Last close
- $101.31
- Day range
- $98.15 to $101.83
- 52-week range
- $57.11 to $114.53
- From 52-week high
- −11.5%
- Average volume (50 days)
- 505,454
- 1 week
- +0.6%
- 1 month
- −6.1%
- 3 months
- +2.0%
- Year to date
- +36.9%
- 1 year
- +71.0%
- 3 years
- +220.0%
- 5 years
- +24.6%
Is BFH stock in an uptrend?
Yes, BFH stock is in an uptrend: it does not meet the Minervini Trend Template criteria and 1 of the 2 Daily Pivot Breakout momentum filters is active. Price is above its 200-day moving average.
- Daily Pivot momentum filters
- 1 of 2 active
- 100-day ROC
- +17.0% filter at 40%: off
- 100-day EMA slope
- +27.6% filter at 25%: active
- Trend state
- Uptrend
- Minervini Trend Template
- Not met on the latest scan
- 50-day average
- Below
- 150-day average
- Above
- 200-day average
- Above
- 200-day slope (1 month)
- +3.27%
- ATR (14) % of price
- 3.16%
Momentum filters from the Daily Pivot Breakout indicator: 100-day rate of change and 100-day EMA slope, each against its minimum.
BFH support and resistance levels
| Level | Price | From close |
|---|---|---|
| Daily Pivot resistance (pivot high) | $111.43 | +10.0% |
| 50-day SMA | $105.11 | +3.8% |
| 21-day EMA | $101.42 | +0.1% |
| 9-day EMA | $100.45 | −0.9% |
| 30-week SMA | $97.00 | −4.3% |
| 150-day SMA | $95.69 | −5.5% |
| Latest Daily Pivot low | $94.21 | −7.0% |
| 200-day SMA | $90.22 | −10.9% |
Levels above the close act as resistance, levels below as support. Last close $101.31.
BFH breakout and scanner signals
| Scanner | Last signal (free view, 5 sessions late) | Past year |
|---|---|---|
| Daily Pivot Breakout | None in the last year | 0 |
| Minervini Trend Template | Sep 21, 2026 | 41 |
| Episodic Pivot | None in the last year | 0 |
| Ichimoku TK cross | Sep 22, 2026 (bearish) | 4 |
| 9/21 EMA cross | Sep 22, 2026 (bearish) | 6 |
BFH seasonality by month
- Jan0.0%52% up
- Feb−0.6%44% up
- Mar+0.1%68% up
- Apr+5.4%60% up
- May+1.8%60% up
- Jun+2.1%64% up
- Jul+3.6%46% up
- Aug−1.4%46% up
- Sep−1.9%42% up
- Oct+0.8%60% up
- Nov+5.8%76% up
- Dec+1.5%60% up
Average monthly return over 25+ years of stored daily closes, and the share of years each month closed higher.
BFH bull and bear case
What looks strong
- 1 of 2 Daily Pivot momentum filters is active (100-day ROC 17.0%, 100-day EMA slope 27.6%).
- The 50, 150 and 200-day averages are stacked in uptrend order.
- Price is above a rising 200-day moving average.
What looks weak
- Does not meet the Minervini Trend Template on the latest scan.
- Price is below the 50-day moving average.
Drawn only from the data on this page. Not a recommendation.
BFH news and SEC filings, last 30 days
No SEC filings in the last 30 days.
BFH valuation and fundamentals
- Gross margin
- –
- Operating margin
- –
- Profit margin
- –
- Return on equity
- –
- Revenue growth (quarter, y/y)
- –
Who owns BFH?
- Held by insiders
- –
- Held by institutions
- –
- Short interest (% of shares)
- –